Naked Soul Minerals
Naked Soul Minerals is a small business that sells crystals and minerals. Originally they only sold their products and gem shows, but they want to grow their business with an e-commerce site.
Problem:
Currently they are only able to sell their products at gem shows.
Solution:
To create an e-commerce site where customers can make purchases and contact the company with questions easily.
Color Palette
Naked Soul Minerals wanted a dark, bold color palette inspired by the blue azurite crystal. A deep blue was selected along with a lighter shade, combined with a solid black and solid white.
Typography
Naked Soul Minerals wanted a bold font pairing to go along with their bold colors.
DESIGN STRATEGY
WIREFRAMES
Wireframes are an important step in the website design process. Early in the website’s design process, wireframes were created of the desktop and mobile versions for Naked Soul Minerals. These wireframes highlighted the site’s structure and functionality, thus ensuring that the client’s design needs were being met.
MOCKUPS
While the purpose of wireframing is to focus on the site’s functionality, mock-ups focus on the visual components. High fidelity mock-ups of the Naked Soul Minerals website were created to display how the site will appear visually on both desktops and mobile devices.
